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Cookie Policy

Last Updated: 20.03.2025

1. Introduction

This Cookie Policy explains how Digiwise Group Ltd (“we”, “our”, “us”, “the Company”), registered at 244 Newport Road, CF24 1RR, Cardiff, UK, uses cookies and similar technologies on our website. This policy provides you with clear and comprehensive information about the cookies we use and the purposes for which we use them.

2. What Are Cookies?

Cookies are small text files that are stored on your computer, tablet, mobile phone, or other device when you visit a website. They allow the website to recognize your device and remember if you have been to the website before. Cookies are a very common web technology; most websites use cookies and have done so for years.

Cookies are widely used to make websites work more efficiently, as well as to provide information to the owners of the website. They enable functionality such as remembering your preferences, logging in, or filling in forms automatically.

3. How We Use Cookies

We use cookies for several reasons:

  • Essential cookies: These are cookies that are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and account access.
  • Analytical/performance cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting/advertising cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

4. Specific Cookies We Use

4.1 Essential Cookies

Name

Provider

Purpose

Expiry

wordpress_*

WordPress

Session management

Session

wordpress_logged_in_*

WordPress

Authentication

Session

4.2 Analytical/Performance Cookies

Name

Provider

Purpose

Expiry

_ga

Google Analytics

Registers a unique ID used to generate statistical data on how you use the website

2 years

_gat

Google Analytics

Used by Google Analytics to throttle request rate

1 day

_gid

Google Analytics

Registers a unique ID used to generate statistical data on how you use the website

1 day

_hjid

Hotjar

Sets a unique ID for the session to allow Hotjar to count visits and understand user flow

1 year

_hjIncludedInSample

Hotjar

Determines if your navigation should be registered in a certain statistical placeholder

Session

4.3 Targeting/Advertising Cookies

Name

Provider

Purpose

Expiry

_fbp

Facebook

Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers

3 months

fr

Facebook

Contains browser and user unique ID combinaton, used for targeted advertising

3 months

IDE

Google

Used by Google DoubleClick to register and report user actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy and to present targeted ads

1 year

NID

Google

Registers a unique ID that identifies a returning user’s device which is used for targeted advertising

6 months

5. Third-Party Cookies

Some cookies are placed by third parties on our website. These third parties include:

5.1 Google Analytics

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered is used to create reports about the use of our website. Google’s privacy policy is available at: https://policies.google.com/privacy

5.2 Hotjar

We use Hotjar to better understand our users’ needs and to optimize this service and experience. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. For more information, please view the Hotjar privacy policy: https://www.hotjar.com/legal/policies/privacy/

5.3 Facebook Pixel

We use the Facebook Pixel to measure the effectiveness of our advertising, understand the actions people take on our site, and reach audiences who have taken specific actions on our website. For more information, please view the Facebook privacy policy: https://www.facebook.com/policy.php

5.4 YouTube

Our website includes embedded YouTube content. YouTube may set cookies on your browser when you view such content. For more information, please view the Google privacy policy: https://policies.google.com/privacy

6. Cookie Management

6.1 Browser Controls

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

6.2 Our Cookie Banner

When you first visit our website, we will show you a cookie banner. You can choose to accept all cookies, essential cookies only, or customize your preferences. You can change your cookie preferences at any time by clicking on the “Cookie Settings” link in the footer of our website.

7. What Happens If You Disable Cookies?

If you choose to disable cookies, you may find that certain sections of our website do not work properly. For example:

  • You may not be able to use our website fully
  • Your preferences may not be stored
  • You may receive irrelevant advertising

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

9. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

Digiwise Group Ltd
 244 Newport Road, CF24 1RR, Cardiff, UK
 Email: contact@digiwisegroup.com
 Phone: +447393561916



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